Brand Identity

Illustrator for layout & illustrations

Photoshop for products mock up/ edit

InDesign for creating booklets & magazine spread

Production for print collaterals

Photography for product shots

Project Management

During my time at Organika, I worked closely with the marketing team to develop product campaigns including packaging, collaterals, as well as promotion materials. As an in house graphic designer, I collaborated with both marketing team and sales team to make sure all the deliverables met the branding standards. My role include conceptualize, develop and deliver designs from start to end product. Other duties include creating designs collaterals such as advertisement flyers, promotional banners as well as other branded communication materials for multiple stakeholders and partners.

Product Campaigns

I was given a chance to add a bit a of creativity on top of the already rebranded labels. I thought of using the line drawings of different types of food in order to highlight the ingredients of the product. Since the product is launching as a line with 3 different flavours, I used contrasting yet vibrant colours to bring out the product name and matching latte image to match with the overall look. One of the challenge of this project is add an image on the label packaging which is something that wasn't stated in the brand guidelines. I decided to follow the overall layout of the labels but added a little tweak to it. Needless to say, I received a lot of positive feedback saying that the packaging was appealing and clear of what the product was trying to sell.

Here are some examples of related collaterals that was created for this product launch such as magazine ad, banners as well as shelf displayer to be used to stores and supermarkets.

OHP_CNHR_Ad_MarApr2019_Artboard 1 copy.p

This is another product launch that I have contributed in. I came up with a few ideas of the package design. Unlike the other products, this product will be launch as a single food product with a box. Since the product came with a box, I have to design on 5 different panels other than just the product label itself.